One of the most anticipated African American films of the year, the Screen Gems film Think Like A Man starring Kevin Hart DOUBLED what studio executives thought it would do opening weekend, with a box office of about 33 million. Due to this success, you can seriously expect a sequel (see our interview with Director Tim Story last Friday) and more offers to comedian Kevin Hart in a leading man roles.
Check out what Hollywood industry leader website Deadline had to say about the film;
Sony Pictures is in shock that its Screen Gems sleeper Think Like A Man based on the bestselling book by TV/radio comedian Steve Harvey and starring new comedy star Kevin Hart is North America’s #1 movie. But also by its gross through Sunday looking like double what execs predicted. And Saturday’s number was up +9% from Friday’s figure. The weekend total may finish as high as $33M. And yet this urban comedy — like it or not, that’s what the movie industry calls this genre — was playing in only 2,017 locations. It was aimed squarely at African-Americans ages 13 to 49 but then wound up crossing over big-time with all audiences regardless of race and sex. Opening weekend demos show that the campaign attracted an audience mix of 37% males and 63% females: 38% were under 30, and 62% were 30 and over. Pic earned an ‘A’ CinemaScore from audiences: ‘A+’ Males, ‘A’ Females, ‘A+’ under age 25, ‘A’ every other category. Big online ticket seller Fandango called this contest early when it reported that Think Like A Man was its top-selling movie grabbing a healthy 42% of Thursday’s sales. “The movie had a negative cost between $12M-$13M so we’re thrilled,” a Sony exec emails me. “Any weekend where you make back the negative cost in the first weekend is a good weekend in our books.”
