Steve Harvey – the Emmy-winning entertainer, author, and philanthropist known for series including “Judge Steve Harvey,” “Family Feud” and “The Steve Harvey Morning Show” – has signed on to use AI licensing and protection platform Vermillio to guard against deepfakes and other unauthorized use of his image.
“In today’s digital age, keeping up with the scammers using my likeness across all of the platforms is an impossible task,” Harvey said. “My primary concern is to make sure my fans don’t fall victim to these schemes. Partnering with Vermillio gives me the tools to both protect my personal brand and more importantly, my fans while embracing the future of AI the right way – with consent and control.”
Vermillio’s TraceID system monitors the internet and generative AI models for misuse of Harvey’s name, image, and likeness data. It’s also created to automatically remove unauthorized content and mitigate the impact of these scams.
Dan Neely, co-founder & CEO of Vermillio, noted that such misuse is “rampant,” with an estimated one million pieces of deepfake content created every minute. He related that Vermillio has opened a dialogue with SAG-AFTRA and other guilds, as well as talent agencies, management companies and talent.
Steve Harvey Global chief development officer Christel Sicé, facilitated the use of the Vermillio platform on behalf of SHG alongside CAA, with represents the entertainer.
“Steve Harvey’s partnership with Vermillio reflects a powerful vision for the future of talent and AI,” Neely said. “With TraceID, Steve is not only protecting his own legacy but also the wellbeing of his many fans. He’s leading the way in showing how the most beloved public figures can responsibly engage with AI.”
Source: Variety
