The movie is described as an action heist comedy, set in the underground hip hop world of Atlanta. Yachty is attached to produce, with an eye to star in the movie.
Marcy Kelly penned the movie, which will be produced by Mattel Films, with Quality Control’s Kevin “Coach K” Lee, Pierre “P” Thomas and Brian Sher. Mattel’s Robbie Brenner will executive produce, with Kevin McKeon overseeing for the company.
Said Brenner. “UNO is a game that transcends generations and cultures and we look forwards to partnering with Lil Yachty, as well as with Coach K and Brian Sher, to transform the classic UNO game into a comedic action-adventure.”
Added Yachty: “I played UNO as a kid and still do today, so to spin that into a movie based on the Atlanta hip hop scene I came out of is really special. It hits close to home for me.”
Mattel Television is teaming with Propagate founders Ben Silverman and Howard T. Owens for a reality game show for television, also based on the Uno brand. Mattel’s Hollywood projects include the Barbie movie at Warner Bros. and a Daniel Kaluuya-produced Barney feature, as well as projects based on Hot Wheels, Viewfinder, and other toys.
Yachty, repped by ICM Partners, had a starring role in MTV’s television movie How High 2.
