WHAT: Today, global entertainment company Hartbeat announced the return of the internet’s biggest sports talk show, Cold as Balls (Presented by Old Spice Total Body Deodorant). Starring Kevin Hart with episodes directed and executive produced by Michael D. Ratner, alongside his OBB Pictures, the film and TV division of OBB Media, the series will premiere Tuesday, March 26th, kicking off with guest Kirk Cousins. (See below for highlights from Kirk’s episode)
For the first time ever, Season 10 of Cold as Balls with returning partner, Old Spice, will feature episodes that were taped in front of a live audience, bringing more laughter and excitement from the infectious energy of the crowd. Cousins joins an exciting line-up of guests comprised of the world’s biggest stars including Texans QB CJ Stroud, Vikings WR Justin Jefferson, football legend and sportscaster Greg Olsen, LSU star quarterback and 2024 NFL draft future first-round pick, Jayden Daniels, and Cowboys LB Micah Parsons.
Throughout the six episodes, guests will take the cold plunge with host Kevin Hart as he deep dives into the athletes’ lives, careers, gets their opinion on what’s happening in their respective sport, and brings out stories that have never been heard before.
“I can’t believe we are already at Season 10 of Cold as Balls, time flies when you’re in the ice tubs!” said Kevin Hart. “Filming in front of a live audience this season presented us with a thrilling new opportunity to bring a group of world class athletes directly to the fans, and I am so excited for the rest of the world to see what we came up with.”
“As we approached the 10th season, we knew we wanted to give audiences an opportunity to engage with the show in a new way. Filming these episodes in front of a live audience in Las Vegas during the biggest weekend in football was the perfect way to take Cold as Balls to the next level,” said Michael D. Ratner. “We’re excited to share these episodes featuring some of the biggest stars in football with our audience as we continue growing our longstanding partnership with Kevin and Hartbeat.”
“We’re excited to be plunging back into the tub with Kevin for the 10th season in a row!” stated Kate DiCarlo, Senior Communications Director, Old Spice, Procter & Gamble. “Since the start of the show, we’ve built an extraordinary partnership that continues to give fans icy humor alongside our favorite athletes, while also showcasing the long lasting freshness of Old Spice products. Brace yourselves for another season of unexpected yet ridiculously funny content.”
Cold As Balls has captivated audiences since its premiere in 2018, earning over 1.4B+ views to date. The franchise quickly became one of the most-watched series across the Internet and an instant breakout success with guests LaVar Ball and Blake Griffin, and continued to see episodes trending #1 Worldwide on YouTube throughout each recurring season with guests such as two-time NBA Champion Lamar Odom, “Fortnite” legend Ninja, WWE champions the Bella Twins and The Undertaker, NFL stars Russell Wilson and DK Metcalf, NBA legends Jayson Tatum, skateboarding legend Tony Hawk, Olympic gold medalists Carli Lloyd and Chloe Kim, and others.
OBB Media Founder & CEO Michael D. Ratner and Sean Thomas Spencer created the series with Ratner serving as Director and Executive Producer alongside Hart, Jeff Clanagan, Dave Becky, Tina Maher, OBB Pictures Scott Ratner and Kfir Goldberg. Ratner and Goldberg serve as Co-Showrunners on the series.
New episodes will air every Tuesday on the Laugh Out Loud YouTube channel, as well Hart’s Instagram channel.
WHO: Featured guests include Kirk Cousins, CJ Stroud, Justin Jefferson, Greg Olsen, Jayden Daniels, and Micah Parsons.
WHEN: The new season premieres Tuesday, March 26, 2024
