Looks like grown-ish is off to a great start.
The Yara Shahidi-fronted black-ish spinoff’s first episode ranked as Freeform’s biggest series launch in 2 years among Total Viewers (1.562 million), Adults 18-49 (917,000/0.71 rating), Women 18-49 (658,000/1.01 rating), Women 18-34 (340,000/0.98 rating) and Females 12-34 (448,000/0.96 rating) – since Shadowhunters in 2016.
grown-ish also opened as Freeform’s best comedy debut in nearly 6 years in Total Viewers, Adults 18-49 and Women 18-49 – since Baby Daddy in June 2012.
It also opened as Wednesday’s No. 1 scripted series on cable TV among Women 18-49, Women 18-34 and Females 12-34, and was was the strongest scripted comedy series launch on basic cable among Women 18-49 since April 2014 (MTV’s Faking It), among Women 18-34 since July 2014 (FX’s Married) and among Adults 18-49 since September 2016 (FX’s Atlanta).
The show also generated 4.5 million views across linear and digital platforms, which is the best digital debut in Freeform history, according to the network. It was the most social cable series on TV for Wednesday, with 214,000 engagements across Twitter, Instagram, Facebook and Tumblr.
grown-ish follows Zoey (Shahidi), Dre (Anthony Anderson) and Rainbow’s (Tracee Ellis Ross) popular, entitled, stylish and socially active 17-year-old daughter from black-ish, as she heads into her freshman year of college.
Shahidi is joined on-screen by series regulars Trevor Jackson (who has guest-starred twice in black-ish, including the backdoor pilot) as Aaron Jackson, Jordan Buhat as Vivek Shah, Emily Arlook as Nomi Segal (in a recasting and character retooling from the backdoor pilot), Francia Raisa as Ana Torres, Chris Parnell as Dean Parker black-ish star Deon Cole as Charlie Telphy. Chloe Bailey, Halle Bailey, Abraham D. Juste and Luka Sabbat also recur in the series.
Kenya Barris, Anthony Anderson, Laurence Fishburne, Helen Sugland and E. Brian Dobbins are executive producers of the series. grown-ish is produced by ABC Signature Studios.
Source: SHadow & Act
