FUSION
FUSION, the news and lifestyle network for the rising American mainstream, All Def Digital (ADD) and MERRY JANE, the premier cannabis lifestyle media platform, today announced that multi-platinum artist and actor Snoop Dogg will be at the center of an upcoming comedy roast set to air on December 10. The Snoop Dogg Roast and birthday celebration will be hosted by Mike Epps and feature a lineup of celebrities and comedians including T.I., Terry Crews, Paul Rodriguez, Luenell, French Montana, DeRay Davis, Michael Blackson, Tony Hinchcliffe, with special guest appearances by Seth Rogen, LL Cool J, Martha Stewart, Tracy Morgan, Desiigner, Sanaa Lathan, Tony Robbins and others who will toast, roast and skewer the Dogg.
The announcement was jointly made today by Russell Simmons, founder and Chairman of ADD, Daniel Eilemberg, President and Chief Content Officer of FUSION, Sanjay Sharma, President and Chief Executive Officer of All Def Digital, and Ted Chung, CEO and Co-founder of MERRY JANE.
“Fusion’s All Def Roast: Snoop Dogg Smokeout” will premiere on December 10 at 10PM on FUSION (channel listings here).
“We can’t wait to smoke Snoop All Def style as we bring audiences a new way of roasting, toasting and baking today’s most relevant celebrities,” said Simmons.
FUSION and All Def Digital most recently partnered on the All Def Roast of America, which aired on election night. This series of All Def Comedy Roasts builds on a growing content alliance formed between ADD and FUSION. Last year, FUSION acquired rights to broadcast the All Def Movie Awards as part of another multi-year programming deal; the second annual All Def Movie Awards will be broadcast during the 2017 film awards season. The companies also partnered on a documentary, “Prison Kids,” that sparked a conversation about the nation’s broken juvenile justice system.
The All Def Roast will be produced by ADD’s head of programming, Chris Conti, and VP of programming, Jeru Tillman, both of whom also produced the All Def Movie Awards as well as ADD’s HBO comedy special. The roast will be co-produced by MERRY JANE, who recently served as executive producer on the original series, “Martha and Snoop’s Potluck Dinner Party” with VH1 and “Mary + Jane” with MTV.
Watch the teaser and a preview of “Fusion’s All Def Roast: Snoop Dogg Smokeout” below:
Source: Shadow & Act
