SiriusXM announced today that platinum selling recording artist Drake will be coming to SiriusXM and Pandora listeners through an extensive new partnership that includes a dedicated station, curated music, and collaborations with creative talent.
SiriusXM and Pandora connect directly to over 100 million fans and this partnership will mark the first major artist collaboration between SiriusXM and Pandora since the companies merged. This is the largest agreement both brands have executed with a major recording artist to date. Drake holds the title of most-streamed artist of all time as well as the top-selling solo male artist across the US.
According to reports it’s unclear how this will affect Drake’s relationship with Apple Music. In July 2015, he signed a reported $19 million deal with the streaming service, which included exclusive projects, premieres, ads, visuals, and his OVO Sound Radio show. The last episode aired in October 2018.
Sirius XM and Pandora completed their merger in February 2019.
