Cedric the Entertainer will be giving away $1000 a week to the funniest joke that makes him laugh through Comedy Pays. The online contest, announced by the comedian in a video was co-created by Kapital Entertainment‘s new digital division and Cedric’s A Bird and A Bear Entertainment.
Submissions are open, with the first winner announced on February 1, 2024 and a new joke awarded each week following. The competition will be promoted via social media, comedy clubs, and universities.
While Comedy Pays will own the short video (duration is limited to 1 min) of the contestants telling their jokes, that does not involve ownership of the underlying material, the jokes themselves.
Comedy Pays extends the longstanding relationship between Cedric’s A Bird and A Bear Entertainment and Aaron Kaplan’s Kapital Entertainment. The companies are also partnered on the hit CBS comedy series The Neighborhood, whose sixth season premieres in February.
Cedric the Entertainer can be seen in the feature The Plus One and the upcoming Down by the Water. He is repped by UTA and attorneys Gordon Bobb and Nina Shaw. For Kapital, the deal was negotiated by Traci Myman.
Source: Deadline
